Starbucks Designs for Success

Starbucks, the world’s largest coffee house, continues to brew success on land and at sea. Now it’s taken its tall frappucinos to the railroad tracks.

In collaboration with Swiss Federal Railways, Starbucks unveiled its first store on a train last weekend in a bid to deliver coffee to wherever people “live, work and play” and now, commute.

Starbucks has opened an average of two new stores each day since 1987. In 2010, the company also embarked on the first retail store on the sea, on the Royal Caribbean’s Allure of the Seas ship.

Starbucks’ success to date can be attributed to the provision of luxury product and its strategic store design, both of which facilitate a comfortable coffee culture.

Read the full article here.

Image via Gizmodo